We create outcomes, not artifacts
In the tech world, it's easy to get hung up on the "what" - outputs, apps, screens, artifacts, etc. We'd rather focus on the "why" - the impact we create for our users, customers and clients.
How we like to work
We create products, optimize customer journeys and redesign processes, we conduct projects, consult, enable, run training courses and much, much more.
The tools in our toolbox
At Bosch, we use a mix of well recognized UX methods and design standards, as well as in-house UX and design tools tailored to Bosch. Here are some examples.
UX in the driver’s seat: The Bosch UX model
Using an internally developed methodology, Bosch is committed to achieving excellent user and customer-centricity within all of our business entities. Here are some of the hallmarks of our UX model:
True north
User and customer-centricity is not just a part of the way we develop new products, services & digital ecosystems, but the key reason for it. Offerings should exists because of a need within the user, not the other way around.
User & customer
Our user-first approach does not only come to live via systematic orchestration & measurement of customer journeys but is also the core for the improvement of the product and service portfolio.
Processes & operations
User-centric teams deeply incorporate UX processes not just into the "how" of their activities, but the "why" as well. The user is always at the heart of our efforts, and is never an afterthought.
Excellence & learning
The human-centric approach does not only apply externally but also to our employees. Continuous competence development, the provision of the best possible working experience and culture development are the basis to delight our users and customers.